Ultrahaptics launches Agency Program for creative agencies
Haptics specialist Ultrahaptics launches Agency Program to accelerate design of tactile user interfaces and immersive experiences
April 19th 2018 – Ultrahaptics, the leading mid-air haptics company, has officially launched its Agency Program. The worldwide program is designed to accelerate the development of next-generation tactile interfaces and immersive experiences by enabling creative agencies, innovation consultancies and content creators to experiment with Ultrahaptics’ patented haptic technology.
Ultrahaptics’ technology uses ultrasound to project tactile sensations through the air onto a user’s hands, enabling them to ‘feel’ virtual buttons, get tactile feedback for mid-air gestures, or interact with virtual objects. No controllers or gloves are needed. This offers tremendous potential for innovation in gesture-based interfaces, 3D holographic applications, and in the emerging sector of Augmented Reality (AR) and Virtual Reality (VR) experiences.
Agency Partners get early access to the most advanced mid-air haptics solutions on the market, as well as access to use cases, demos, design and technology training, UX insights and haptic design guidelines. In the fast-moving businesses of design, marketing and innovation, this program will accelerate the design process, enable the development of entirely new product and service experiences, and differentiate concepts by creating a richer sense of presence and immersion.
Speaking of the launch of the Agency Program, Anders Hakfelt, VP Product & Marketing said:
“Our Agency Program brings a new type of haptics to brands for the first time. Our research shows that haptics adds significant gains to engagement, dwell time and recall of digital media and we are looking forward to collaborating with our partners to explore the full potential of what haptics can bring to the next generation of user interfaces and immersive experiences.”
Ultrahaptics is the world’s leading mid-air haptics company. The company has developed a unique technology that enables users to receive tactile feedback without needing to wear or touch anything. The technology uses ultrasound to project sensations through the air and directly onto the user’s hands, enabling users to ‘feel’ virtual buttons, get tactile feedback for mid-air gestures, or interact with virtual objects.