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Immersive workspace: Our collaboration with Dell, Nike and Meta

The immersive workspace of the future should be exactly that: immersive. The Augmented Reality Experience created for Dell EMC World as a collaboration between Dell, Nike, Meta, and Ultrahaptics is tangible proof that the industry is now starting to move away from disparate groups of AR and VR innovators working in isolation, entering effective collaborations between technology leaders to deliver truly meaningful applications, tools and use cases.

We are seeing this in our business every day. The gravitational pull from huge brands, like Nike, imagining a future where their design processes are more seamless and more effective, will accelerate the pace of innovation and unleash the full creative potential of designers and developers.

Dell, Nike, Meta & Ultrahaptics immersive workspace

Next generation technology

This is a story about designing next generation products, enabled and supported by next generation technology. The project shows the power of combining different techniques – augmented reality, voice control, a digital canvas and haptic technology, working together to enable designers to focus on the craft and creative process, making design and innovation faster, more productive and more enjoyable. In fact, the new tools are so intuitive that the approach, although hypermodern, becomes a lot more traditional in nature.

Holographic haptics

Our groundbreaking haptic technology allows designers to engage with a holographic image or 3D model of what they’re designing, feel the shape and texture of the fabrics as they’re working, and craft the product in a very immersive and intuitive way. The designer can interact in a natural way with virtual objects, materials and UI components, all with a very tactile quality attached that ensures a richer sense of presence and control.

Immersive workspace

There’s an impressive amount of cutting edge technology involved in making this happen, from the Dell interface, the awesome Meta2 glasses, and Ultrahaptics’ haptic feedback technology, but for the user, it isn’t about the engineering, for them, it’s seamless and instinctive. They can reach out and touch, manipulate and control their design.

We asked Ultrahaptics CEO, Steve Cliffe, what he thought after we watched the video of Dell demonstrating the immersive workspace at Dell EMC 2017. Here’s what he said:

“I’m thrilled with this public endorsement of Ultrahaptics’ technology. It’s fantastic to be starting to unveil some of the global giants that we have been collaborating with. This immersive workspace project is an example of what can be achieved when great companies combine their expertise.”

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