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Ultrahaptics appoints Senior Vice President Global Sales and Business Development

Bristol – 28 March, 2019. Ultrahaptics has appointed Alain Bismuth, a 25-year veteran of the semiconductor industry, as Senior Vice President Global Sales and Business Development. Alain Bismuth brings a wealth of experience in international marketing, sales, and general management at both Fortune 500 and start-up companies.

Alain Bismuth headshot

Before joining Ultrahaptics, Bismuth was Vice President of Sales and Business Development at MultiPhy, a leading provider of optical communication solutions for next generation datacenter. In this role, he positioned the company as a worldwide leader in 100G and 400G optical deployments.  His previous positions include Senior Vice President of Marketing and Business Development and Chief Marketing Officer at Tabula, a provider of leading-edge programable devices, and Vice President of Altera’s consumer, computer and industrial business group.

Of his appointment with Ultrahaptics, Bismuth says: “Mid-air haptics is poised to revolutionize interaction across a broad range of applications, from automotive to VR/AR/MR to digital out-of-home. This is a very exciting time to join Ultrahaptics’ high-impact team”.

CEO Steve Cliffe said, “We are delighted to have Alain join the team at Ultrahaptics. His extensive sales management experience will be invaluable during this time of rapid expansion, following the completion of our Series C funding.”


About Ultrahaptics:

Ultrahaptics is the world’s leading mid-air haptics company. The company has developed a unique technology that enables users to receive tactile feedback without needing to wear or touch anything. The technology uses ultrasound to project sensations through the air and directly onto the user’s hands, enabling users to ‘feel’ virtual buttons, get tactile feedback for mid-air gestures, or interact with virtual objects. For more information about Ultrahaptics, please visit:

Media Enquiries: 

Ultrahaptics Limited

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