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The Magic of Mid-Air Haptic Feedback


Driving just got a whole lot smarter. Gesture recognition for in-car controls frees the user from the limitations of physical buttons or touchscreen interfaces. Mid-air haptics allows you to explore and manipulate virtual objects, or to react to tactile cues without inhibiting natural movement.

Ultrahaptics makes the driving experience safer by enabling drivers to keep their eyes on the road while still maintaining intuitive control of infotainment and audio systems. Safer, more responsive controls.

Industrial, Medical and Public Interfaces

With mid-air haptics, touch feedback for UI controls such as buttons and sliders can be delivered, without the need to physically touch a display or surface.

This offers significant benefits to critical processes in medical and industrial environments. The feedback even works through surgical gloves. For machines in public spaces such as self-service kiosks, ATMs or elevators, this technology enables a completely new interface – ultra-clean, more secure, and with reduced need for cleaning and maintenance.

Marketing and Advertising

A new era of brand engagement is dawning. In a world where customers touchpoints are 3D, interactive and virtual, brands will need to engage in entirely new ways. The shift to digital channels has already happened with the emergence of e-commerce, online advertising and digital signage.

The new frontier is in mixed realities, with AR and VR offering new opportunities to differentiate and inspire. Haptic feedback has been proven to have a significant impact on dwell time, recall rates and brand engagement. It will be a vital ingredient in next-generation brand engagement.

Smart Home

A really smart home is a home with fewer buttons and smarter, more intuitive controls that come to you when you need them. Manage your music, heating, TV and lighting, all with the wave of a hand. Magic at your fingertips – no need for a remote control.


Touch is intrinsic to our understanding of the world and how we interact with it. This shouldn’t be lost when we interact with digital media and virtual objects. Mid-air haptics allows you to explore and manipulate virtual objects, and to react to tactile cues without inhibiting natural movement. This is a must-have technology, enabling higher productivity and improved user experience for our future workspaces and enterprise applications.

VR/AR, Entertainment and Gaming

Enriching virtual objects with the sense of touch, adding presence and enabling truly magical experience such as spells, lightning and sparkles. This and much more is possible with mid-air haptics.

For innovative companies in gaming and entertainment this provides an opportunity to deliver unique, irresistible and differentiating experiences.

This is just the beginning,
what can you create?

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