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Ultrahaptics appoints VP Business Development APAC

Bristol – 5 March 2019. Ultrahaptics, the world leader in harnessing ultrasound to create a sense of touch in mid-air, has appointed Tracy Hopkins, a recognised technology thought leader and influencer, as Vice President Business Development APAC. Hopkins brings with her over 15 years of experience in senior leadership roles within the start-up sector with a strong focus on business in the APAC region.

Tracy Hopkins Ultrahaptics

Before joining Ultrahaptics, Hopkins was Chief Marketing Officer at Everynet Ltd and an IoT Ambassador for the Global IoT Network where she led the development and commercialisation of IoT networks globally to solve real-world business issues and bring scale to the IoT.

Prior to Everynet Ltd, Hopkins was a co-founder and Corporate VP of Neul (Huawei), SVP Automotive, Consumer and PC BU at CSR Plc (Qualcomm). She has also served as Marketing Chair of the Singapore White Spaces Group, was a representative on the Dynamic Spectrum Alliance and Marketing Committee Chair of the LoRa Alliance™ for two years from inception. Hopkins has driven disruptive technology into new market segments throughout Asia Pacific that has delivered commercial success, investor value and growth for the respective organisations.

Speaking of her appointment, Hopkins says: “Ultrahaptics is defining the next generation of Human Machine Interface. Not only is it exciting, tangible and will take gesture control, now ubiquitous, to the next level, it is also magic! I am extremely pleased to be part of such an innovative and dynamic team, work with such immersive technology and to lead the commercial growth in the Asia Pacific region.”

“We are delighted that Tracy has joined the team at Ultrahaptics,” said CEO Steve Cliffe, “With her wealth of expertise in business development for new and emerging technology markets, we are excited to see the impact she will make on the APAC region, a key market for us.”


About Ultrahaptics:

Ultrahaptics is the world’s leading mid-air haptics company. The company has developed a unique technology that enables users to receive tactile feedback without needing to wear or touch anything. The technology uses ultrasound to project sensations through the air and directly onto the user’s hands, enabling users to ‘feel’ virtual buttons, get tactile feedback for mid-air gestures, or interact with virtual objects. For more information about Ultrahaptics, please visit:

Media Enquiries: 

Ultrahaptics Limited

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